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BAGIC: Omni-channel now; aiming for omni-presence

Banking Frontiers

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March 2025

Alpana Singh is Sr President & Country Head - Bancassurance, Agri, Govt Business, Training Mentor-North Zone at Bajaj Allianz General Insurance. She showcases the company's business, partners and learning initiatives:

- Ravi

BAGIC: Omni-channel now; aiming for omni-presence

Ravi Lalwani: What is the performance of BAGIC’s products? Which are the top 3 markets for the company?

Alpana Singh: Bajaj Allianz General Insurance maintains a well-balanced product portfolio. Health is our largest line of business (about 40%), followed by motor (about 30%), and then property, and other lines. We prioritize innovation and recently launched 'HERizon', a product designed for women of all age groups. We have a nationwide presence, with over 1000 physical and digital locations. Our distribution network is significant, including partnerships with over 130 banks. We are expanding into tier 2 & 3 locations to ensure coverage in every district of India and contribute to insurance accessibility for all by 2047.

Which are the leading bancassurance partners? What new partners have been added in the last 3 years?

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