THE LOOK IN YOUR EYES

Impossible beauty standards often push young people to opt for procedures that might cause irreparable damage to their health. BW Businessworld spoke to ophthalmologists about the dangers of Keratopigmentation or corneal tattooing for cosmetic reasons.

- By Jyotsna Sharma

REMEMBER the old favorite, Brown Eyed Girl by Van Morrison? Over the years, there have been countless songs written about the eyes and love. Even in Bollywood, songwriters are forever romanticising the eyes. The look of love is actually a thing, apparently, when you look at someone you are attracted to, your pupils dilate. However, there are a few other reasons such as brain damage, eye injury and even excessive alcohol use that can cause dilated pupils. So, look out the next time someone you are talking to has dilated pupils, they could be drunk or in love with you.

Throughout the ages, women have been dressing up their eyes to look more attractive. The beauty industry is heavy on eye make-up according to Grand View Research, the global eye make-up market size was valued at US$ 18.2 billion in 2023 and is expected to grow at a CAGR of 5.7 per cent from 2024 to 2030.

In South Korea, double eyelid surgery or blepharoplasty is fairly common to make the eyes larger and make women look more attractive. In fact, many girls demand it as a turning 18 present.