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With the Maurice Lacroix brand marking its 50th anniversary this year, BW Businessworld speaks with Managing Director STÉPHANE WASER about trends in the luxury watch space and more

- BY JYOTSNA SHARMA

What has been the inspiration behind the 1975 Legacy Anniversary Collection?

This year, Maurice Lacroix proudly marks its 50th anniversary. To commemorate this milestone, we unveiled the 1975 Legacy limited editions—timepieces that not only pay tribute to our origins but also demonstrate how legacy can be reimagined for today's watch enthusiasts. For me, the essence of Maurice Lacroix lies in this balance: building on our roots while remaining distinctly relevant. Boldly contemporary yet deeply authentic, the 1975 Legacy encapsulates everything our Swiss brand represents. Proudly crafted in Saignelégier.

What sets Maurice Lacroix timepieces apart from all the other luxury watch brands?

What truly sets our timepieces apart is the seamless blend of Swiss craftsmanship, innovative contemporary spirit, and iconic design. Our heritage serves as a foundation to create watches that are unmistakably modern, bold yet refined, and crafted in Saignelégier with the precision and excellence that define Swiss watchmaking.