“I DON'T BELIEVE IN 'MADE IN INDIA', I BELIEVE IN 'MADE BY INDIA'”

SAMIR K. MODI, Managing Director, Modi Enterprises talks about building global brands from Indian roots and driving innovation across industries, in an exclusive interview with BW Businessworld's RUHAIL AMIN. Excerpts

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Modi Enterprises spans direct selling, wellness, beauty and lifestyle. What is the core vision behind this diverse portfolio?

The core driver is passion, pure and simple. It’s about doing things differently for India. I launched Modicare, the first direct selling company in India; ColorBar, the first Indian cosmetics brand to challenge global giants and first of its kind round-the-clock convenience stores — 24Seven. We were the first Indian company to plan on competing with big global brands in colour cosmetics. I aim to be in crowded consumer segments. My father once asked, “Why go into fragmented, multinational-dominated markets?” I replied, “Because I want to be a multinational.”

My dream is to become a top 10 cosmetic brands in the world. I don’t believe in “Made in India.” I believe in “Made by India.” That means a brand born from India with global relevance.

How do Modicare and Modiway complement each other?

Modiway is not a competitor but an enhancer to Modicare. Modiway is a specializsd product line focused on holistic health and nutrition, including our flagship ShapeShift weight loss system, which helped me lose 17 kg. I am not using it anymore because I hit my goal. After Covid, health awareness skyrocketed. We now offer performance-focused wellness, Ayurvedic skincare and kitchenware that’s beautiful and functional. These products are natural, patented, cruelty-free and premium.

They also create more income opportunities for our 60 lakh consultants.

ColorBar has emerged as a bold homegrown brand. How does it reflect your values of innovation and empowerment?

My grandfather used to say, “Make the best or tie up with the best.”