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"BISLERI LEADS WITH SUSTAINABILITY, INNOVATION, GLOBAL EXPANSION"
BW Businessworld
|December 28, 2024
In an exclusive interview, Bisleri International CEO Angelo George discusses the company's commitment to sustainability, global expansion, and leveraging technology to drive growth and innovation
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How is Bisleri integrating sustainability, especially in managing plastic waste, as a leader in packaged drinking water?
Sustainability is a core value at Bisleri. Through our Bottles for Change initiative under Bisleri's Greener Promise, we educate on proper disposal and recycle used plastic. Active in 24 municipal corporations, it has engaged 1.4 million consumers via partnerships with corporates, schools, and restaurants. In January 2024, we set a Guinness World Record by collecting 79.8 tonnes of plastic in 12 hours. Recycled plastic benches featuring artist-made backdrops now adorn iconic locations like Ayodhya's Ram Mandir, Sabarmati riverfront, and New Delhi's Ministry of Education.
How is Bisleri innovating to cater to health-conscious consumers with functional water variants?
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