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A SUSTAINABLE PATH TO GLOBAL HUB STATUS

BW Businessworld

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January 07, 2025

AS India becomes a global economic pow-er, sustainability has shifted from a mere aspiration to a pressing need. Looking ahead to 2025 as a pivotal year for India's economic resilience, the nation must an-chor its growth around green initiatives and smoothly transition to a more sustainable future. In-spired by insights from the automotive sector's sustain-ability leadership, this article envisions the opportunities, challenges, and key initiatives at the intersection of India's green journey and global leadership aspirations.

- THAKUR PHERWANI, Chief Sustain-ability Officer, TVS Motor Company

A SUSTAINABLE PATH TO GLOBAL HUB STATUS

The Global Context

Cities worldwide are turning greener as sustainability awareness grows. Faced with the urgency of climate change, resource depletion, and rising stakeholder pressure, embedding sustainability into core business strategies has become more vital than ever. Stronger environmental regulations and higher consumer demand for eco-friendly products are major drivers, making India an ideal place to harness these global green trends, particularly through solution-oriented, sustainable strategies.

India's Advantage

A large, young, and tech-savvy population gives India a unique advantage in green innovation. This demographic dividend drives the rapid uptake of clean technologies, including electric mobility, renewable energy, sustainable manufacturing and green infrastructure. India's workforce is remarkably open to new sustainable practices and emerging technologies, making the transition smoother and more impactful.

Challenges & the Road Ahead

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