Curio cottage is a floral haven of feminine heritage

A contemporary space that graces the modern merchandise stage of the design.

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Tucked into a clever corner, of a retail hub lies the Curio Cottage Boutique, a store for imitation jewellery inspired by India’s rich heritage of design and artisanry. Set up as a brand three generations ago in 1971, and they have expanded by opening their fourth outlet at the luxury shopping destination Phoenix Palladium in South Bombay. Unlike their previous establishments, the design intends to offer the brand’s elegant collection to diverse audience segments.

On the one hand, the store’s vital location acts as an intersection of the two passageways, providing maximum visual accessibility. Conversely, a Starbucks cafe across from the store facilitates footfall improvement. Aiming to be completed within a short timeline, the design approach that has been adopted is clean and dynamic.