SUPER TROUPER

A WATERSHED DESIGN FOR THE TRADITIONAL SWEDISH BRAND, BUT DOES ARCONA'S FLAGSHIP HAVE THE X-FACTOR TO STAND OUT IN A CROWD?

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Arcona – a Swedish yard with a sound reputation for producing traditional style cruiser-racers, designed by a little known Swede who had a gift of ensuring slippery hulls. If that sounds familiar, then be prepared for a redefinition, as pretty much all of that has changed with the launch of this new flagship 50.

Gone is the sweet, simple, stick-to-what-works idea. This is a big, contemporary new Arcona, one that sees the brand transition from its cruiser-racer heritage and classic interiors to a luxury performance sector. And it’s a stunner – inside and out, the 50 is a true showstopper.

It’s a bold move, but an understandable one. Long term designer Stefan Qviberg passed away in 2018, the same year when Arcona was bought by Najad and Orust Quality Yachts. Their owner then brought in former Olympic sailor Urban Lagnéus as CEO, a veteran manager who spent 18 years at Hallberg-Rassy. This new flagship is the first brand new design in that five year period and sees Arcona move much closer to the market trend.