TVS NTORQ 150

We're seeing traction from newer markets in the West & the North regions that haven't historically responded favourably to sporty scooters

- Benoy Antony, AVP, Commuter Marketing, TVS

The Ntorq 150 is a truly sporty scooter, from the way it looks to the way it sounds. Can you walk us through where it fits in the overall scooter segment?

The scooter landscape has grown tremendously, and is now far more mature.

Today, the industry totals about 5.7 lakh scooters, and is split into commuter and sporty segments. Within commuter scooters, you have the 110cc and the 125cc categories. The sporty scooter space, however, is still evolving. That's where we introduced the Ntorq. We actually created, and now lead this segment. With over two million customers, the Ntorq has built strong loyalty. It stands on three key pillars — style, technology, and performance. These are elements largely absent from traditional commuter scooters. Bringing these attributes into the segment made the Ntorq a natural favourite. The new Ntorq 150 is essentially an extension of this philosophy, giving more riders the opportunity to experience a truly sporty ride.