IN CONVERSATION WITH PARTHO BANERJI

Senior Executive Officer, Marketing & Sales, Maruti Suzuki at the Global First Drive in the UK

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As Maruti Suzuki prepares to enter the electric segment with its most anticipated product yet, the eVitara, the brand invited Indian media to the UK for its first official international drive. Overdrive's Kranti Sambhav caught up with Partho Banerji, representing Maruti Suzuki, to discuss the launch, ecosystem strategy, global rollout, and what makes the eVitara a defining moment for the company.

Maruti has repeatedly spoken about launching not just a car but an entire EV ecosystem. Can you elaborate on what customers can expect?

We have always said Maruti won't just launch a product; we will launch an ecosystem. Customer concerns from our research fall under three key areas: Range, After-sales service and Adequacy of the charging network. Give us a few more days. You will see a landscape-changing approach, similar to how Maruti has reshaped industries before.