New name for next era of innovation

Hitachi Construction Machinery Co is to transform into a new global brand, LANDCROS, marking the next chapter in the company's 75-year legacy of reliability, innovation and customer partnership.

- 

From April 2027, the familiar orange machines of Hitachi Construction Machinery (HCM) will be rebranded as LANDCROS.

The move reflects the company's evolution to deliver solutions beyond machinery, expanding on its existing capabilities with an increased commitment to developing intelligent, connected and sustainable solutions for the construction and mining industries.

Locally, HCM Australia will transition as part of a phased rollout. In New Zealand, CablePrice (NZ) will continue under the same company name and structure, supplying and supporting the Hitachi-branded product range as it transitions to LANDCROS-branded products during the same period.

This marks a milestone for the HCM business. The manufacturing, design, engineering and support operations previously within Hitachi will continue under the new LANDCROS identity and will retain all factory personnel, infrastructure and technical resources in Japan.

While customers will see continuity in the people, products and equipment they know, the rebrand signifies a drive to accelerate collaboration with partners globally, expanding technology development and innovation capabilities.

HCM Australia Managing Director and President of Oceania Region, Ray Kitic, said the construction and mining industries were entering a new era and the world demanded more efficient and sustainable approaches across these sectors.