Elevating Customer Value Proposition

Guru Ram Das Body Builders has significantly evolved to enhance the customer value proposition. It has adeptly adjusted to the changing commercial vehicle market, writes Ashish Bhatia.

- Ashish Bhatia

Guru Ram Das Body Builders Pvt. Ltd., founded in 1982, has evolved in every aspect. It is driving India’s commercial vehicle market transition as a key stakeholder. The design innovations, expanded product range, and customised services on one end of the spectrum and integrated technology, enhanced quality assurance, spruced up customer service and support on the other end of the spectrum are a testimony to the company adapting to market trends seamlessly as per Mayank Kukreja, CEO at Guru Ram Das Body Builders Pvt. Ltd.

THE SUM OF ALL PARTS IS THE WHOLE

Initially focused on standard bus designs, GRD has consistently incorporated innovative features based on technological advances and customer feedback. This includes ergonomic designs, improved safety features, and environmentally friendly materials as a testimony of design innovation. The company has expanded its product range. From basic models, GRD has expanded to include a variety of buses and commercial vehicles tailored for different sectors such as tourism, education, and public transportation, offering both luxury and budget options.

Despite the mammoth scale of operations, the company can cater to custom requirements. Understanding that different markets and clients have unique needs, GRD has increasingly offered customisation options. This allows clients to specify everything from seating layouts to advanced entertainment systems. At the heart of this unison is technology integration. With the rise of digital technology, GRD has integrated modern technologies into its vehicles, such as GPS tracking, digital controls, and hybrid engines, making them more efficient and easier to maintain.