Raising the Bar

The gender gap has been a long-standing ache for what should be half the population; however, some souls brave the tide to make a difference and fight for equal opportunity. Our special series with Hyundai Motor India continues with Pritha Jha, one of Asia's most recognised lawyers and partner at Pioneer Legal

- Jim Gorde

IT’S ALMOST 2025 BUT WOMEN STILL HAVE TO fight for an equal footing in society. They aren’t given the consideration or recommendation that men enjoy, let alone having equal opportunity or equal pay. Some of them, however, are raising the bar for what women are capable of.

One such change-maker is Pritha Jha. She has taken the legal business forward to more modern and sustainable ways, while also creating opportunities outside work. As we’ve said before, getting the ball rolling is all that matters and staying true to the cause will build momentum.

A resident of Mumbai, Pritha is a double graduate with a Bachelor of Legal Science and a Bachelor of Law (BSL and LLB) from the I L S Law College. She has grown into an expert in matters relating to private equity, mergers, and acquisitions. She was named one of Asia’s 15 Female Dealmakers, India and Middle East, in 2021 by Asian Legal Business (ALB) and also made the ALB “40 under 40” in 2022. Noticing some entrenched ways of the system, she set out to start her own firm and further her progress.

As with Pritha, the Hyundai Creta has proven to be a significant change-maker and has soared to greater success with each passing year, becoming the leading sport utility vehicle (SUV) and the choice of many when it comes to picking a safe, dependable, and comfortable automobile that can handles life’s, and the roads’, ups and downs with ease and take everything in its stride. The third