Stay strapped

The 1970s innovation that makes the bracelet part of the watch, rather than an add on

- RICHARD HOLT

WATCHMAKING WAS A MIXED BAG in the 1970s. The arrival of quartz brought reliable watches for all, but also put loads of old companies out of business. To survive, you needed to up your game, and one of the decade's many innovations is now enjoying a big revival.

The integrated bracelet played a big part in the evolution of the wristwatch. Originally watches made specifically for the wrist used leather or fabric straps. Articulated metal bracelets did not become widespread until the middle of the century, and initially they were attached to the case with the same lug and bar system as soft straps.

Watch design legend Gérald Genta produced his two most famous pieces in the 1970s: the Audemars Piguet Royal Oak and the Patek Philippe Nautilus. Both had bracelets that were designed as part of the watch, with links flowing directly into the case. This gave a streamlined look and also made a bold statement.