'Metaverse experience should be akin to online marketing campaign'

Metaverse is a term that is beginning to pop up in automotive ecosystems. Sukrit Singh, Co-founder of Metaform, a web 3.0 company shares some thoughts about this creative tool with Chandan B Mallik.

- Chandan B Mallik

METAVERSE AS A DIGITAL System provides users with a shared 3D space which is essentially a customisable digital overlay of the real world and can be immersive and intuitive. Sukrit Singh, Co-founder of Metaform, a web 3.0 company says that this aspect and its flexible applications are finding new users each day in areas like virtual reality (design or driving experiences), online vehicle purchase, advertising, in-car entertainment, smart manufacturing and supply chain. Most of the digital experiences and businesses were developed during Covid-19 and after that there has been no looking back.

The focus on digitisation of businesses during the Covid-19 lockdown began to make inroads with innovative concepts like Metaverse. What’s the scenario now as consumers are beginning to visit automotive showrooms?

In response to the challenges posed by the pandemic, the automobile industry has pivoted towards innovative technology-led solutions and leveraged its social media channels to engage with consumers. One such solution is the implementation of XR (Extended Reality) virtual showrooms, which allow consumers to interact with cars digitally and gain awareness about the product.

However, with the easing of lockdowns, there has been a significant increase in footfall at physical showrooms. It is because buying a car is a significant investment for most people, and they want to get a feel for the vehicle before committing to a purchase.

Nevertheless, the investment in technology continues to yield benefits for car brands, as it remains a powerful tool for consumers in their research and decision-making process. Additionally, implementing future technologies will impress consumers and keep them engaged with the brand.