Maserati unveils its first new global retail showroom concept in Milan

The trident brand also debuts it new ‘sartoriaofficina’ and bespoke customisation programme.

- 

Maserati has unveiled its new global retail store concept, debuting with the opening of a new space in the heart of Milan's historic Magenta district. The idea is intended to express the Italian House's power and prowess in Italian luxury craftsmanship, the innovative retail concept combines the refinement of a sartoria - a tailor's atelier. with the rawness of an officina - a workshop, allowing clients to unleash their creative passion to bring to life their own bespoke vision of the ultimate luxury sports car.

The architectural concept was co-created together with the New York-based experience design firm Eight Inc. and marks a departure from the traditional aesthetics of the "bright and sterile" car showroom.

Key highlights include inviting a new environment, imbued with Italian beauty and the way cars on display are dramatically spot-lit.