Premium Replacement Tyre Solutions

JK Tyres and Industries launches premium, replacement tyre solutions. Ashish Bhatia looks at the broader strategy at play.

- Ashish Bhatia

JK Tyres and Industries Pvt. Ltd. (JK Tyre) recently launched a premium tyre solution. Levitas Ultra’, the premium range of tyres were launched in Mumbai. Averred Anuj Kathuria, President (India), JK Tyre and Industries Ltd, The Levitas Ultra range is aimed at the rapidly growing market for luxury cars in India. JK Tyre aims to dominate the replacement market for premium luxury car tyres with this new range of tyres.” To tap into the rapidly growing luxury car market the market has grown by 50 per cent), JK Tyre is known to have designed the new ra