Localising Premium Range In India

Q: What does this investment mean for Michelin's operations in India?

- Upendra Kasbekar

Vitor Silva: We are excited to produce in India for Indian consumers it's a proud moment for Michelin. For over a decade, this facility has produced truck and bus tyres, and now, with an investment of ₹686 crore, we are adding our first passenger car tyre line. This expansion positions India at the centre of our long-term growth strategy. India is not only a strong market; it is also a key hub for engineering, AI, and materials that support our global supply chain.

Shantanu Deshpande: The timing is perfect. In India, 50 per cent of new cars sold last year were SUVs, and consumers are increasingly choosing premium products. Better infrastructure, higher disposable incomes, and a growing focus on safety and comfort are driving this shift. Michelin's technology and product range are designed precisely for these needs, especially for the 16-inch and above tyre segment that is expanding rapidly.

Q: How is R&D structured to support the new production line?
Vitor Silva: Michelin's R&D is global. Our Pune Technology Centre, with about 2,500 engineers, contributes to worldwide tyre development. The same products sold in Europe and North America are engineered and supported here. We didn't create an India-specific tyre; we are producing a world-class product in India using global technology.

Florent Chaussade: Tyre manufacturing is highly complex. It involves chemistry, mechanics, and advanced material transformation. R&D extends across every stage raw materials, semi-finished components, and final assembly. Each layer contributes to performance. This approach ensures consistency and durability across all Michelin factories.

Q: To what extent is Michelin sourcing materials locally?