Fresh out of design school, Birju Shah, Pooja Shah and Dhaara Shah were young, restless designers who jumped into formal experimentation and "aesthetic" outcomes the moment a new project came in. Back in the day, design was understood from a very linear, problem solving, 'create beautiful vignettes' approach.
Over the years, the trio have learned to view any problems they may face in design, as an opportunity to democratise problem solving. As Birju says, "We evaluate it through a very nuanced approach to our projects where the form indeed follows function, and program precedes vanity." Taking us back to what drew them together and how they formed Studio-in-Dtale, Pooja narrates, "The three of us go way back to our college days, where we were pretty much at loggerheads most of the time.
Each of us had a contrasting approach and understanding towards the discipline. It was later when we realised that our differences were strengths and that we began collaborating on projects. Many successes and failures later, we consolidated our collaboration as one design firm."
EVER EVOLVING
When it comes to a design formula, the architects believe there is no one path to take. It is because of their eagerness and willingness to experiment that they have been able to reinvent the conversation around innovative design. "We, at Studio In D-tale, define a design narrative as a process. Over the years, our process has become more democratic than focused. We do not position ourselves to be central to the conversation, but we do find ourselves to be facilitators when it comes to manifesting our client's vision and aspirations into spatial stories.
By being committed to an honest process, we let the narrative evolve by itself. When we seek the right client and the right narrative, we can only reflect on the magic that happens, retroactively," says Pooja.
Diese Geschichte stammt aus der Volume 11 No 4-Ausgabe von Home & Design Trends.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der Volume 11 No 4-Ausgabe von Home & Design Trends.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
BUILDING SPATIAL DIALOGUES
In conversation with the powerhouse duo Lijo Jos and Reny Lijo, who dare to break away from accepted design norms and introduce new ideas, forging a path for themselves in the field of architecture
in Balance
Design has always been our first love. It is a vital part of our existence and the fundamental reason we get along
..AND THE LEGACY LIVES ON
Sanchit Arora trains his young eyes towards creating an architectural identity through fantastical concepts. We chart how the architect has propelled the trajectory of RENESA, the studio founded by his father Sanjay Arora, towards being touted as one of the leading avant-garde design firms in the country
UNCONVENTIONALLY MINIMAL
Shivani Ajmera and Disha Bhavsar, the dynamic co-founding duo of Quirk Studio, have forayed their way into the world of interior design with their quirky and unconventional ideas... inspiring many young designers to follow in their footsteps
AN EXPERIMENT IN THE MAKING
Birju Shah, Pooja Shah and Dhaara Shah converge to form Studio-in-Dtale, an Ahmedabad-based design atelier that crafts, creates and pushes the boundaries when it comes to AvantGarde design
THE NEW AGE PURIST
with everything veeram Shan does, ne aims to find equilibrium between luxury and earthiness. From architecture to fashion to product and landscape design, his prowess is impressive and innovative. We meet up with one of the future torchbearers of Indian design
TELLING IT LIKE IT IS
Behind the dramatic overtures and picture-perfect vignettes, there is an incredible amount of work that goes into the realisation of any design. In her most candid conversation yet, designer Iram Sultan lifts the veil on the glamour to reveal the details that make the big picture
TO BE YOUR OWN MUSE
Every project by MuseLAB frontrunners Huzefa Rangwala and Jasem Pirani is a deep dive into research and exploration. For this feature, they probe their past, with an unwavering eye on the future
THE STORY OF AN INDIAN LEGEND
Canna Patel, Founder and Chairperson, HCP Interior Design, is an institution in herself. Over the years, she has diligently worked to reshape the design narrative, be it with her public architectural designs, commercial outings, or residential projects. Canna is a beacon of inspiration. Here she tells us her story, how she started and down to this point in time when her firm has been appointed as the interior sub-consultants for the Central Vista Project, including the New Parliament Building.
THE GREEN ARCHITECT
What drew young Benny Kuriakose into the world of design?