On the Hush

AD100 maestro Rose Uniacke takes us inside New York City's buzzy San Vicente West Village members club, an elegant ode to understatement.

- SAM COCHRAN

When arriving at San Vicente West Village, any guest of a member is promptly handed two stickers, one to cover the camera on the back of their cell phone, the other its front lens.

Photography is strictly forbidden and privacy sacrosanct inside this exclusive club, which in the span of months has outpaced its many peers in terms of intrigue and buzz. Rooms that might have otherwise flooded social media therefore remain shrouded in secrecy—a fate quite befitting their understated author, the London-based AD100 maestro Rose Uniacke.

Mystery is valuable currency in the age of oversharing, and few designers have banked more than Uniacke. The antiques dealer turned decorator has built her name (pronounced you-nee-ack) creating pared-back, atmospheric interiors where timeworn pieces, muted tones, and soft lines commune in quiet harmony. While her residential clients include a who's who of the hush-hush, her hit lines of furniture, lighting, fabric, and paint have translated that singular sensibility for an international cult following.