BUILDING BRANDS: FROM CAPTAIN ZACK TO SIGNATURE PETFOODS IN INDIA
Creature Companions|October 2023
In conversation with Mitu Paul, Brand Head, Signature PetFoods, she delves into her journey in the pet food industry, the philosophy behind her brands, challenges faced, strategies for success, insights into the premium pet food market, and advice for newcomers looking to enter this industry.
BUILDING BRANDS: FROM CAPTAIN ZACK TO SIGNATURE PETFOODS IN INDIA

HOW DO YOU TRANSFORM EMERGING BRANDS INTO REMARKABLE SUCCESSES, AS SHOWCASED BY YOUR PROGRESSION FROM CAPTAIN ZACK TO DIBAQ AND NOW SIGNATURE PETFOOD IN INDIA?

I strongly believe that the foundation of any successful brand lies in recognising a market gap and then filling it with a tailored solution. When I embarked on the journey with Captain Zack, it became evident that there were significant voids in the grooming sector. As a united team, we dedicated ourselves to identifying and bridging those gaps through our product offerings, pricing strategy, and narrative. This journey led to a series of revelations, culminating in the establishment of our signature approach.

I often remind my team to ask, "Are we truly listening?" Our markets are dynamic and highly interactive, boasting various influential sales channels such as retailers, digital platforms, and direct-to-consumer avenues. By attentively tuning in to these channels, they provide us with invaluable insights into the gaps that require attention.

While products may not drastically differ from one another, subtle differentiators like premium elements and presentation play a role. However, the crux lies in how we communicate our narrative to our consumer base, which encompasses both intermediaries and end-users. It is imperative to address the entire value chain, always keeping in mind the needs of our end consumers and ensuring that we are effectively meeting them. This, I believe, is the cornerstone of crafting a successful brand story.

WHAT DOES THE SIGNATURE BRAND STAND FOR? HOW MANY SKUS DO YOU HAVE AND WHAT IS THE REAL SELLING POINT OF THE SIGNATURE BRAND STORY?

Diese Geschichte stammt aus der October 2023-Ausgabe von Creature Companions.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der October 2023-Ausgabe von Creature Companions.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS CREATURE COMPANIONSAlle anzeigen
How To Combat Heat Stress In Dogs
Creature Companions

How To Combat Heat Stress In Dogs

Causes, symptoms, handling & Prevention

time-read
3 Minuten  |
March 2024
Embracing Pet Parenthood
Creature Companions

Embracing Pet Parenthood

Chef Kunal Kapoor's Perspective on Nurturing Clean and Safe Floors for Furry Companions

time-read
2 Minuten  |
April 2024
From Concept to Community: Onpets' Impactful Evolution in Pet Healthcare
Creature Companions

From Concept to Community: Onpets' Impactful Evolution in Pet Healthcare

In conversation with Anirban Chanda, CEO of Onpets, he provides an insight on how Onpets is revolutionizing pet healthcare in India and their upcoming projects to bridge gaps in the market, enhance service quality, and integrate emerging technologies.

time-read
3 Minuten  |
April 2024
PREPARING A NUTRITIOUS MEAL FOR YOUR PETS
Creature Companions

PREPARING A NUTRITIOUS MEAL FOR YOUR PETS

As a pet parent, we aim to offer optimal care for our furry companions, and a fundamental aspect of their health is their dietary intake.

time-read
3 Minuten  |
April 2024
BEAT the HEAT Summer Stress And Stressza
Creature Companions

BEAT the HEAT Summer Stress And Stressza

Ah, summer. A time of year filled with happiness, laughter, and limitless opportunities. It is a time when happiness fills our hearts as the warm sun greets our days and nature blooms in vibrant hues.

time-read
5 Minuten  |
April 2024
BEAT the HEAT
Creature Companions

BEAT the HEAT

Essential Tips for Keeping Your Dog Safe and Cool This Summer

time-read
3 Minuten  |
April 2024
BANISH THE STENCH Combatting Odour Problems in Dogs
Creature Companions

BANISH THE STENCH Combatting Odour Problems in Dogs

Our furry friends bring boundless joy into our lives, but let's be honest: sometimes they also bring a less-than-pleasant odour along with them.

time-read
2 Minuten  |
April 2024
DENTAL BASICS FOR PETS
Creature Companions

DENTAL BASICS FOR PETS

Ensuring healthy oral health for your furry friends

time-read
3 Minuten  |
April 2024
How to train your dog to be friendly to visitors
Creature Companions

How to train your dog to be friendly to visitors

Everything starts with when you first get your puppy/dog at home.

time-read
2 Minuten  |
April 2024
SNOWIE: Our Loyal Companion
Creature Companions

SNOWIE: Our Loyal Companion

As a proud Indie parent, I can say that we were destined to meet. From the moment I rescued him and brought him home, he stole my heart.

time-read
2 Minuten  |
April 2024