Who's That Girl?

She might be inspired by a striking roster of beauty icons, but artist and content creator Rhea Jacobs has built up her very own distinct look

- Georgie Bradley

Rhea Jacobs is everywhere, the default position of someone whose gaze is at the core of her magnetic field. You’d be hard-pressed not to see her doe-eyed, cherubic face fronting a brand campaign, glossed up in magazine editorial or in her personally curated content. But 24-year-old Jacobs, originally from India but raised in Dubai, who is an artist, makeup maverick and content creator, isn’t propelled by a tired PR machine that pummels her in every which direction with skewed pursuits. She aligns her own stars. She set out what she wanted to do, keeping true to who she is, and then the brands (most notably Marc Jacobs Beauty, for whom she is a brand ambassador) came running. Such is the phenomenon of today’s influencers, who are their own image-makers, setting the scene and paving their own path, however they see fit, undeterred and brought down by a one-size-fits-all restriction.