Welcome to the Party

New-York based Retrofête co-founders, Ohad Seroya and Aviad Klin bring us the ultimate party experience this season with their show-stopping pieces

- SARAH JOSEPH

With a dose of vintage embodied in every design, the duo talk us through their journey of creating pieces that channel a touch of disco for after hours, making the brand one of the most sought after for party season

Creativity is something that is innate – what were some of the key events that lead you both to become co-founders of the brand?

Ohad: We both have very different backgrounds, I have a retail background and Aviad worked in IT and finance. I handle the creative side of the brand, while he handles the business side. I gained my experience in design through our work with private label clients and the opening of our own sales showroom, Mint. Through our private label work, we learned about product development, different retail markets and the art of embellishment, which is a very important part of Retrofête’s identity.

Tell us why sequins have become such a key part of the brand’s DNA and was that the vision from the outset? Each sequin colourway and pattern is unique to our brand, we designed the sequin styles to mimic a sense of emotion, with each colour offering a different type of feeling – they make you feel special, and uplift your mood. We want women to feel that wow factor, and now, even with our non-sequin items, women can experience the same feeling.