The Brand Champion

Elizabeth von der Goltz, Global Buying Director NET-A-PORTER is brave enough to go with her gut when it comes to spotting the next hero brand

- Amy Sessions

Tell us about your role as Global Buying Director at NET-A-PORTER. My role is to set the global buying strategy, attend the fashion weeks and meet with designers to explore collaboration opportunities. The ultimate goal is to curate a destination where customers can discover new upcoming designers and the most cherished luxury brands, in order to remain an unparalleled shopping experience.

Previously normal days used to vary so much, but when I was in London (and in the office!), I used to be in back-to-back meetings. Now I’m in a lot of Zoom and Webex meetings, I’ll have calls with my senior team to go over the buying strategy and orders for the upcoming season. And then, with our merchandisers, and marketing teams to discuss upcoming brand launches, the site navigation or data insights teams to hear how our brands are performing. It’s nonstop! When we meet with all these internal teams like site trading we already know what’s working – we meet in order to further drive trade and maximise all opportunities. Of course travel used to be a huge part of my job, where I would travel frequently to scout new designers and meet with our existing brands.

Which brands do you personally buy into? I love Khaite, Bottega, Saint Laurent, Frankie Shop and Peter Do. And The Row, JW Anderson and Joseph, especially for the FW20 season.