SUBSTANCE& SUSTAINABILITY

Unstructured silhouettes and sustainable ethics are the core DNA of Australian brand aaizél

- OLIVIA MORRIS

Sustainability has emerged as a key focus for the fashion industry. Contemporary brands are incorporating sustainability at their core, from the outset. Australia-based aaizél is one such brand. Since launching in 2016, designer and founder Minnie Jo has ensured sustainability is at the core of the brand’s DNA, putting longevity and quality at the forefront over quantity and following trends. However, the designer notes it’s an ongoing process. “I’m still researching and learning but it’s important to be conscious,” she says. This is how she ensures aaizél is continually supporting the wellbeing of the planet through mindful, sustainable and ethical practices. It’s something that’s certainly served her well, as aaizél is one of the hero brands of NET-A-PORTER’s curated platform NET SUS- TAIN dedicated to consciously crafted brands. Emirates Woman sat down with the designer to discuss how her collaboration with NET-A-PORTER came about, her creative process, the sustainable practices of aaizél and what makes up the aaizél woman.