Pioneering The Modern Woman

10 minutes with; Vingt Quatre, a dynamic and architectural brand.

- Natalie Westernoff

What made you want to start your own brand?

Vingt Quatre was inspired by a personal narrative for my sisters and I. We were living between two very different cultures, with a dynamic and multifaceted experience, and trying to seek our own identity amidst that. The initial idea was an extension of the concept of ‘Identity’ that I explored during my senior thesis at Parsons School of Design, which was heavily inspired by the fact that I was experiencing the Middle Eastern and Western cultures simultaneously, and evolving as an individual. I see fashion as a construct of ‘Identity’ and how you wish to be perceived through your choices in clothing, how you curate your surroundings, what you like and dislike, but with the challenge of staying authentic in any environment you’re in.

My vision was to create a brand that reflected both personal identity but also merged design with functionality, speaking to the modern woman. She lives with intention, seeks comfort in mobility, dresses with ease, and is able to command her own narrative, lending to a contemporary lifestyle.

How has art and architecture inspired your creations and direction?