The Royal Endeavour

Fusing her design know-how with modern sensibilities, Payal Keyal is rethinking traditional Indian bridal wear

- Payal Keyal

After graduating in BSc (Fashion Design) from Arch Academy of Design, Jaipur, Payal Keyal decided to bring in a new approach to traditional Indian wear. Timeless silhouettes and intricate craftsmanship combined with a global appeal soon became hallmarks of her eponymous label, and she soon became the go-to for brides and her elite roster of clientele who wanted to the best of classic-meets-modern creations. “For me, couture is not just about fashion, it’s almost a spiritual-like space I live in and do anything and everything that has never been done before in my own unique signature style.”