Japan's Seasonal Carousel

A treasure trove of historical culture and foods, Niigata Prefecture is bound to entice you with its awe-inspiring architecture, world renowned manufacturing and peaceful natural sanctuary.

- Cheryl Toh, Josmin Ong

MENTION JAPAN AND MOST PEOPLE WOULD BE FAMILIAR WITH TOKYO, capital of the country and one of the largest cities in the world by land area, population and density. The monumental shrines and palaces, bustling shopping streets and notoriously nutritional cuisines are what draw visitors in constantly. However, with travel becoming more accessible these days, millennial minded travellers are seeking something more. They are looking for off the beaten track places to visit, exclusive adventures, seasonal activities and even, the best places to eat that provides more bang for the buck.

Instead of the familiar Japanese cities, try stepping into the territories of Niigata Prefecture, one that will promise you a whole new Japanese immersion travel experience. By land area, it is the fifth largest prefecture of Japan, ideally parked by the coast of the Sea of Japan. This translates to a whole lot of new places to uncover, including renowned ski resorts, national parks and countless onsens to truly relax and rejuvenate weary bodies and souls. Seasons may fade in and out like soft lullabies, but the slow transitions never falter. Mother Earth has an amazing way of creating wonderful landscapes on Earth, and Niigata is one place that will constantly captivate you regardless of the time you visit.

Step back in time on Sado Island