YOU: PRO NEW GENERATION POWERS UP YOUR TECH

As iPhone and iPad sales begin to fall, Apple is focusing its attention on professional users, introducing a bunch of new hardware to compete in an increasingly crowded - but lucrative - market. With the launch of Pro Mode for macOS, the company could be onto a winner…

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PRO MODE POWERS UP YOUR TECH

As Apple looks to unlock new revenue streams and appease its professional user base, the company could be on the verge of launching one of its most exciting features to date. Rather than beefing up its iMacs and MacBooks with high-end specs, Apple looks set to launch Pro Mode, boosting performance in some apps to allow for improved speed and productivity.

Apple recognizes that, when it comes to professional and high-end computers, Windows and the PC market outshines. And that’s without mentioning mobile devices, and how they are becoming increasingly viable alternatives for the majority of everyday tasks like admin, processing, collaboration, and communication. Rather than equip every member of staff with a high-end Mac, companies opt for cheap PCs and Android smartphones to cut costs.

But as smartphone sales outshine the desktop and laptop markets, Apple is turning to its popular Mac range to encourage consumers to drop more cash. Whether it’s producing a movie, playing a game, or editing photography, there are so many use cases for a Mac, and with Apple’s reported new Pro Mode, professionals will be able to accelerate application performance for tasks that most matter to them, increasing the viability of Macs for pros.

The new feature was first reported by 9to5Mac’s Filipe Espósito, who found the