GOOGLE ADOPTS AN APPLE-LIKE APPROACH FOR ITS PIXEL PRODUCTS

Google took a big step toward pushing its Pixel product line-up down a road already paved by Apple and its array of trendsetting devices.

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The latest additions to its six-year-old Pixel brand will include Google’s first smartwatch that draws upon the features and expertise it has gained from last year’s $2.1 billion acquisition of fitness gadget maker Fitbit.

The new watch, targeted for an autumn release, marks Google’s first major attempt to make its mark in wearable technology, a market that has been growing steadily since Apple introduced its smartwatch in 2014. Until now, Google’s presence in the smartwatch market had been limited to making a version of its mobile Android operating system for watches made by other companies.

Google also used its annual I/O developer's conference to tease a Pixel tablet that it is scheduled for release next year to compete against Apple’s market-leading iPad.

Besides showcasing its upcoming devices, Google also previewed the next version of its Android operating system, which runs most of the world’s smartphones outside Apple’s iPhone. It also highlighted several advances in the field of artificial intelligence.

Google’s emphasis on new devices signals that a company best known for its dominant search engine and other popular internet software is confident it now has a better handle on how to design and manufacture hardware. It released its first Pixel smartphone in 2016.