WILL AR & VR BECOME THE BREAKOUT STARS OF THE POST-PANDEMIC WORLD?

The post-pandemic world is likely to see people and businesses evolving to make room for newer experiences and newer modes of engagements enabled by digital technologies, especially the immersive ones

- Soma Tah

The ongoing Coronavirus crisis and the subsequent lockdown measures by countries have taught brands and organizations some hard lessons on managing the operations, employees, and customers. By bringing life to a near standstill, the pandemic has also made them see how crucial it is to embrace digital technologies for survival in the long run.

Immersive technologies such as augmented reality (MR), virtual reality (VR), mixed reality (MR) that blend the real and virtual world seamlessly to create an immersive experience- could have played a big role, had they penetrated the market.

Sadly, although promising, they are yet uncharted territory for many businesses. Rests are still grappling with the cost, complexity, and talent needed to develop compelling solutions. For example, adapting to the new remote work culture can be particularly challenging for many businesses, especially the industrial ones.

But altered scenarios have made businesses look at these technologies more optimistically, and therefore prodding the solution providers to create more pragmatic use cases.

“As per the VR technology adoption curve, the mass adoption and true immersion of people with VR still remains a far-off dream. It is likely to be attainable, but not as per the timescale anticipated on its climb up the hype cycle. The acceptance ratio will go positive when its early market of acceptance will help create an optimistic view of the technology,” said Saurav Bhaik, Founder & CEO, Tagbin, an experience-driven technology service company.

Bringing pragmatic use cases to the fore