The Church Collection Plate Goes Digital
Bloomberg Businessweek|March 14 - March 20, 2016

Mobile pay goes to church.

Rebecca Greenfield
The Church Collection Plate Goes Digital

Dylan Ciamacco, 25, first went to the Los Angeles outpost of international megachurch C3 as a teen. His mom thought a lot of the young people there—in skinny jeans, chunky sweaters, and leather jackets—dressed like him. He’d emerged recently from a “sick” (as in awesome) atheist phase, he says, mocking himself, and was looking to go back to church.

A typical service, Ciamacco says, opens with a band that would fit in at the Coachella festival, were it not for the Jesus lyrics: “What a savior, my Redeemer/ Friend of sinners, one like me.” (In one podcast, a pastor, sermonizing about society’s obsession with markers of achievement, uses an Internet-approved term of endearment to channel his audience, asking, “When am I going to get my own bae?”) At the end, a member of the “worship team” will call on parishioners to tithe and pass the collection plate.But not all people reach into their wallet. Many take out their phone instead.

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