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VIDEO APP TIKTOK LEANS INTO E-COMMERCE WITH SHOPIFY DEAL
AppleMagazine
|AppleMagazine #470
The popular short-form video app TikTok, still under U.S. government scrutiny for its Chinese ownership, is moving closer to becoming a marketplace for buying stuff.
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Canadian e-commerce platform Shopify said it’s made a deal with TikTok enabling merchants to create “shoppable” video ads that drive customers to online stores.
The partnership was announced amid stalled negotiations for Walmart to buy a 7.5% stake in the video app. Walmart’s planned investment is part of a government-forced deal that would rescue TikTok from a threatened ban by President Donald Trump and advance Walmart’s ambitions for the world of “social commerce.”
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