Time Shoe

The radical footwear design that completed the clipless revolution

- Simon Smythe

The Look clipless pedal might have liberated cyclists’ feet from the ancient instruments of torture that were steel toe clips and leather straps, but it was the Time shoe with its white mesh upper and distinctive bold red bands that fully brought them into the modern era, consigning the Swiss cheese appearance of the traditional cycling shoe to history.

Time’s original mission was to improve on French rival Look’s clipless pedal and incorporate float, which the original Look pedal did not have. The first Time pedal, the 50.1, was an instant hit when it launched in 1986 and then, in 1988 when the first TBT shoe was unveiled, it was every rider’s dream come true.