How Drones Are Providing More Impact To Marketing

Intel Corp. used 500 drones to create a light show in the night sky in Germany, creating a world record

- Purba Das

Back in 2015, when Pepsi came up with the first global brand campaign, Genius, for Pepsi Max, the social media went abuzz. PepsiCo used drones in each of its campaign in the series to create an experience for its target audience.

In fact, in one such campaign, Drone Friend-Finder, Pepsi used three GPS-enabled drones in a crowd of nearly 50,000 people at New Look Wireless Festival for people to find their lost friends in the crowd. And according to the statistics provided by Live Nation, a live concert company, the campaign received 2.5 million YouTube views and more than 25,000 Facebook likes in the first week itself.

Another campaign from the series that created quite a buzz was Drone Football. The campaign began with a group of young boys coming together to play a pickup game of football when a drone flies over and drops the ball. It goes on to project a virtual football field (30,000 reactive LED lights were used for the projection) with a goal post on the either side, and a drone as a referee handing out yellow cards when a player fouled.

But PepsiCo is not the first brand to use drones in its marketing campaigns. In fact, several brands across the West have used this technology to promote their brands, and have been successful in creating a brand recall, while some have seen a positive impact on their sales as well.

The current scenario