How to Photograph & Create The Perfect Fashion Lookbook

If you have just ventured into the fashion photography industry, there is one thing you need to know – how to photograph the perfect fashion lookbook.

- Nityapriya Kaliyath

Regardless of their size and scale, fashion brands usually create a lookbook to entice their customers with styles pictures of their product. This provides aspiring fashion photographers a wonderful opportunity to step into the industry. Shooting fashion lookbooks has double benefits for every photographer – it allows you to cement your mark as a fashion photographer commercially while helping you build your portfolio.

But before we begin talking about how to shoot the perfect fashion lookbook, let’s take a look at what a lookbook actually is!

A brief Look into Lookbooks

Lookbook is a catalogue of high quality stylised images that show the items in a fashion designer’s collection. Simply put, lookbook is a set of pictures of fully-styled looks in life settings created with the brands products – whether it’s apparel, accessories or even make-up.

Brands usually create a lookbook to persuade their customers to buy their products. Lookbooks show how the products of a brand can be put together to create a complete “look”.