'Meta Piloting GenAI Tools For Advertisers'

Meta India head Sandhya Devanathan says the pilot is active in India, too

- Shouvik Das

Meta, the parent firm of Facebook, Instagram, and WhatsApp, is piloting new generative artificial intelligence (AI) products, including a creator suite that was announced globally on 4 October. Sandhya Devanathan, vice-president and country head of Meta India, said in an interview that the pilot is also active in India now, albeit as a "large pilot" made available to select creators right now.

"Our AI offerings include a product called Advantage Plus, which we offer to advertisers to improve their returns by almost 25%. We also have a generative AI sandbox, where we're working with businesses to help them generate visuals, captions and headings, or even build videos.

We've released it as a large pilot, including to advertisers in India, and this is important to help small businesses scale making videos," Devanathan said.