FMCG Cos Stock Up On Supplies In Ayodhya

Firms ramp up marketing campaigns, get ready with new products

- Suneera Tandon

Makers of packaged foods and beverages are ramping up supplies of their products in Ayodhya, as well as activating on-ground marketing campaigns, to capitalize on the surge in footfall the pilgrim town of north India is expected to see ahead of the temple inauguration on 22 January.

Bottled water brand Bisleri is augmenting supplies across all road routes leading to the city as well as key consumption centres in Ayodhya. The company is also setting up a plant in the city that is set to become operational over the next few months. "We are ensuring responsible consumption and disposal of used plastic in collaboration with municipal authorities. We have a new plant coming up in Ayodhya which will be operational in a few months," said Angelo George, CEO, Bisleri International.