Ford Launches F-150 In The Philippines

Leveling up the pickup segment

- Inigo S. Roces

Filipino truck buyers can now go bigger with the arrival of the internationally-re-nowned Ford F-150 pickup truck. Not just big, the modern full-size truck comes with a wide range of segment-defining features.

Encouraged by the strong sales of the Ranger Raptor, the F-150 hopes to offer Filipino truck buyers the next level in pickup power and refinement.

The Ford F-150 is part of Ford’s F-Series, America’s bestselling truck for the 43rd straight year and America’s bestselling vehicle for the 38th straight year.

Ford is offering the F-150 in two trim levels, the F-150 4x4 Platinum SuperCrew AT and F-150 4x2 Lariat SuperCrew AT. Both are powered by a 3.5L V6 EcoBoost engine capable of generating an impressive 380-PS of power and 637-NM of torque. This is coupled with a 10-speed automatic transmission with SelectShift to deliver more flexible power for heavy-duty use while still being fuel efficient.

Standard across both F-150 variants are body color bumpers, 20inch alloy wheels, high strength aluminum alloy body, daytime running lamps, quad-beam headlamps, LED foglamps and taillamps, and front tow hooks.