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Tesco ad: if anyone needs Covid pass, Santa does

Evening Standard

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November 16, 2021

WHEN the Tesco PR team spotted #boycottTescos was the top trend on Twitter this morning, I imagine they spluttered into their corn flakes. What could possibly have prompted such a wave of outrage?

- Emma Loffhagen

Tesco ad: if anyone needs Covid pass, Santa does

Naturally it was their 2021 Christmas advert, which premiered last night and featured a two-second shot of Santa — with a Covid pass.

It quickly became the most complained about advert this year — which is saying something — but perhaps only to be expected. British supermarket adverts have for some reason become the latest frontier in the culture wars.

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