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Talking Rhino To Vietnamese Kids
Noseweek
|October 2018
VIETNAM IS THE WORLD’S LARGEST RECIPIENT of illegal rhino horn from South Africa.
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To reduce rhino horn consumption and therefore demand, Wilderness Foundation Africa is working with school-going Vietnamese youngsters to create a generation who will grow up to influence their peers, parents and families to reduce and ultimately stop the demand for rhino horn.
Building on the story and campaign developed by brand-promotions company Boomtown in 2015, Rhino Ranger returns to Vietnam this month with a second instalment of the Rhino Ranger comic book.
Rhino Ranger is a superhero character that was conceptualised and created to spread the message of the “Wild Rhino Vietnam, Be My Hero” campaign to the target audience in that country.
The story of Rhino Ranger continues as he travels to Vietnam to discover why his mother was killed in South Africa.
Diese Geschichte stammt aus der October 2018-Ausgabe von Noseweek.
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