''We Change or We Die'

The GOP's bet on black conservatives is paying off

- By Steve Fries. Photographs by Getty, Nina Riggio, The San Francisco Chronicle, Anna Money Maker, Stefani Reynolds and Bloomberg

TEN YEARS AFTER ITS “AUTOPSY” of Mitt Romney’s 2012 loss to Barack Obama concluded that the Republican Party’s biggest problem was its failure to appeal to voters of color, 2022 is shaping up as a breakthrough year for the GOP on at least one diversity front: Black candidates. From Georgia, where high-profile Black Republicans seek nominations for both governor and senator, to Michigan, where former Detroit Police Chief James Craig is the odds-on favorite to go up against Democratic Governor Gretchen Whitmer, to a lineup of well-funded House and Senate candidates poised to break the record for the number of Black Republicans elected to Congress, a decade-long effort to broaden the appeal of the GOP is finally bearing fruit—and could play a pivotal role in determining the outcome of the upcoming midterm elections.

It remains to be seen whether the coming wave of Black conservative candidates can spur legions of Black voters, the Democratic Party’s most loyal constituency, to vote Republican. But judging by recent races featuring a Black GOP candidate—lieutenant governor races in Virginia and North Carolina, a Kentucky attorney general campaign and the last two U.S. Senate races in Michigan—the party has reason to be hopeful. Exit polls showed these Black Republican candidates drew slightly larger, potentially decisive shares of Black votes compared to the white Republicans running alongside them for other offices in their states. Indeed, North Carolina Lt. Governor Mark Robinson, Kentucky Attorney General Daniel Cameron and unsuccessful U.S. Senate hopeful John James in Michigan were the top vote-getting Republicans in their states in their most recent races, indicating they both excited the GOP base and drew crossover votes.