How To Become A 'Monument Mitra'

How To Become A 'Monument Mitra'

- Saloni Bhatia

The recently launched Incredible India 2.0 campaign also unveiled the 'Adopt a Heritage' project by the ministry of tourism. The project will entrust heritage sites, monuments and other tourist spots to private sector companies, public sector companies and individuals for development of tourist amenities. These companies would thus become 'Monument Mitras' by adopting these sites and taking care of the basic amenities at these destinations. From cleanliness of the area, infrastructure and basic amenities, these companies will be looking after the sites.

The project has begun with 93 ASI ticketed monuments and will slowly expand to other natural and cultural sites in India. For convenience, the sites have been classified into various categories and packaged on basis of visibility and footfall. Seven shortlisted companies were given letters of intent for 14 monuments under 'Adopt a Heritage Scheme' of ministry of tourism at the closing ceremony of Paryatan Parv at Rajpath Lawns in New Delhi. These companies have taken up these projects as part of their CSR initiatives and promised to look after these monuments.

Speaking to