Rolls-Royce Launches First Phantom In 15 Years

LEADING MOTORING and lifestyle media converged on the idyllic northern shores of Lake Lucerne in Switzerland over a two-week period for the launch Rolls-Royce’s first new Phantom series in 15 years, reports Gina Johnson.

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Months in the planning, executives from both Rolls-Royce’s Goodwood home base and parent company BMW Group in Munich hosted a two-day event to showcase the new monarch of the automotive world, the Phantom VIII, which has been in almost continuous production for more than 90 years.