Golden ‘Grams - The Rise (And Shine) Of Instagram Guitarists

Regardless of how you feel about the ever-increasing (and often distracting) role social media plays in modern life, Instagram has inarguably been a massive boon to guitar culture over its near-decade in existence.

- David Von Bader

Lurking amid the wildly popular photo-sharing app’s endless stream of influencers, dog and cat videos and asinine viral challenges exists a diverse world of guitarists, gear manufacturers and retailers posting killer photos and videos (aka “content”) showing off what it is they do, educating followers on how they do it and demoing everything from the latest gear to the most coveted, exotic and esoteric vintage finds. Instagram is also where players meet and interact these days (it does indeed go down in the DMs), where inspiration strikes, and where the lion’s share of guitar trends will live and die in 2020.

The brilliant thing about Instagram as a platform for musicians is that if you’re consistent in your work, offer something unique as a player and crack the code of how to harness the platform’s nearly unlimited broadcasting potential, Instagram has proven itself to be truly fertile grounds for a great career in the physical realm. The sky truly is the limit for Instagram guitarists, and it’s in that spirit that we take a look at a sampling of players who have used the app to seriously impressive effect over the past few years.