Sound Room Cort B5 Plus AS
Bass Player|Holiday 2016

CORT IS ONE OF THE LARGEST MUSICAL INSTRUment manufacturers in the world, yet its instruments don’t enjoy the same wide distribution and popularity as many better-known brands.

Jonathan Herrera
Sound Room Cort B5 Plus AS

What gives? The answer lies in Cort’s primary role in one of the industry’s most poorly kept “secrets”: The Cort factory in South Korea (and more recently, Indonesia and China) manufactures instruments for many big-time American and European brands, helping builders to flesh out their product line with low-cost import models. Manufacturers as wide-ranging as Fender, Ibanez, G&L, and ESP subcontract the production of some of their low-end lines to the massive Korean company. In fact, it could be argued that Cort is almost singlehandedly responsible for the low-cost/high-quality revolution that occurred back in the early aughts and which now represents the norm. Cort hasn’t been immune to controversy, either, embroiled in the same kind of unfair-labor-practice disputes that are a familiar facet of a globalized economy.

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