DEVORA

Cowboys may have the glory, but it was outlaws who put the "wild" in the Wild West.

- Ariana West

Outlaws such as Billy the Kid and Jesse James tore up the American frontier, filling every town west of the Mississippi with rebellious energy. More than a century later, Devora has adopted that spirit-minus the cold-blooded murder, of course-and, turned it into Outlaw Pop.

"Outlaw Pop is a musical genre that embodies pure fearlessness," Devora says. "It's all about going your own way and taking the road less traveled. I've stopped caring what people think about me, which I feel like most people do to some extent. It's only human, but it's the most liberating feeling when you let that go. There is such beauty in rebellion and standing out from the crowd."

Growing up in the Southwest, Devora began listening to country music right out of the womb. However, aside from Johnny Cash, she didn't feel like the music was dark and emotional enough to coincide with how she was feeling at the time. It was always bright and cheery. Therefore, when she began making music of her own, she decided to embrace the dark elements she found in emo and industrial music, but with a country-pop twist. Think goth Dolly Parton.