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Expanding Horizons

Golf Asia

|

July 2018

Ensuring a busy schedule all the way to the end of December

- Josh Burack

Expanding Horizons

In late May, we took another important step toward expanding the Asian Tour’s presence in China at our last tournament which was the Asia-Pacific Classic (APC) in Zhengzhou. Following the game-changing strategic partnership we signed with the China Golf Association (CGA) last year, the APC was the third tournament we sanctioned in China during the past six months. This solidifies the East Asia corporate strategy we devised last year which has seen China become our fastest growing market!

Closer and Stronger

During this period, our team have developed strong camaraderie with CGD Sports, who are the promoter of the China Tour and our co-sanctioned tournaments. Through the success of the APC, the owner of St Andrews Golf Club in Zhengzhou, Mr Fan Zhiqiang committed to help underwrite and host the co-sanctioned tournament again in 2019 which is terrific news for both Tours. In the interim, we will return to China next in November for the Asian Golf Championship in Xiamen. We are also in discussions to add at least one additional event in China this season.

Developing Champions

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