TUMI goes virtual

TUMI, the leading international travel, lifestyle and performance luxury brand, launched the breakthrough TUMI Virtual Store to debut its spring 2021 collection and deliver an immersive and enhanced Omnichannel experience to customers all around the Asia Pacific and Middle East region.

- Aruna Rathod

For Spring 2021, TUMI explores the idea of migration to approach the collection with a contemporary lens. Sustainability being the key focus, TUMI continues to use innovation. This season’s iconic Alpha Bravo Collection, with new seasonal colours in Navy Camo, Russet and Spruce is all made with recycled materials.

Alpha Bravo Spruce

The new Alpha Bravo Spruce sustainable capsule made with a recycled nylon fabric consists of unique convertible two-in-one styles providing dual options for customers who may need to carry more or less. This evolved capsule, designed to celebrate the 10-year anniversary of the iconic Alpha Bravo collection, was exclusively launched in Asia Pacific and Middle East via the Virtual Store and e-commerce channels, becoming globally available only from April, 2021.

The Navy Camo seasonal print, which spans a number of collections such as Devoe and Alpha Bravo uses sustainable materials for a trifecta of stylish appearance, functionality and responsible material use. Offering fresh Spring 2021 designs that withstand the test of time, the men’s Alpha J and Harrison collections introduce new styles and colourways as Tohoe experiments with a new technical material, Tyvek^, known for its incredible durability.

For women, Voyogeur debuts day bags, compact styles and travel cases designed for the needs of the new normal, while Stanton is relaunched to offer feminine micro-pebbled leather day bags and backpacks perfect for workdays and weekends.