Combination Of Utility And Style

What sets Yelloe apart is its style with utility at affordable price. Its product design is classic with simplicity and comes with many features with a price point much lower than its competitors with the same or higher quality and usage.

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Idea of Yelloe

After graduation Rahul Gupta studied Fashion Management at National Institute of Fashion Technology (NIFT).There he developed a dream that one day he would start his own brand. To earn the experience, he did a stint as a retail planner at United colors of Benetton(UCB). After two years he realized it was time to switch to his own, and thus started fabric business with a capital of just rupees 6 lac under the name Fashion Filaments. It was there the actual learning began. Despite being in a highly unorganized market in Delhi, he learnt the real business traits and was making good profits, but his dream of starting his own brand didn’t flourish.